Daring Fireball: That He Not Busy Being Born Is Busy Dying:
Repetition blinds us to just how odd certain rituals of tradition are. Like how it seems perfectly normal that every December we chop down millions of small trees, decorate them with electric lights and glass balls, and display them prominently in our homes.
Likewise, it has somehow come to feel normal that on a Tuesday morning in early January each year, thousands of people from around the country come to San Francisco to stand in line for hours — hundreds of them waiting all night long in a queue stretching around the block — to sit in a large auditorium and watch the CEO of an electronics company announce new products. That is not normal; it is extraordinary.
Traditions are comforting. But comfort, I think, tends not to breed innovation. It can be hard to tell whether you’re staying the course because it’s the right direction, or because you’ve dug yourself into a deep rut.